The “Father” of Synergy and inventor of the wave…

Created by Denise 7 years ago
James was a one of kind when it came to design and creativity. Many of us in ExxonMobil are engineers and scientists (including myself) and happy to admit that we know very little about design!
James gave us folks in ExxonMobil the vision and the bravery to create the Esso Synergy brand and site image, including inventing our fabulous wave of which we are all very proud of. It has been our great privilege to have had the chance to work with someone like James, and take his designs and implement them on nearly 2000 petrol stations around the world.
On behalf of all us on UK Synergy team, as well as the now expanding Europe Synergy teams, our deepest sympathy and condolences to his family, friends and colleagues.

Denise Woollatt
UK Fuels Program Advisor
ExxonMobil